What Is At the Heart and Soul of Your Brand?
Do you know what the heart and soul of your brand is?
If not, that's okay. I can tell you right here, right now.
It's YOU.
You are the heart and soul of your brand.
You are the piece of your brand that keeps people coming back. Your stories and personality are the reason people keep showing up to your Instagram lives and workshops. Your education and personal experiences are what make you stand out within your niche. You are the reason people hit that buy button.
Start sharing YOU with your people.
That is what will turn silent members of your audience into engaged members of your community and loyal, trusting customers.
Seriously, YOU are it.
Think about the last time you purchased a course, ebook, or coaching call. Did you know the person behind the brand you bought it from? Can you hear their voice and see their face? Can you tell me who they are and what their story is?
People buy from people. People work with people. Bottom line.
So start showing us your face. Take that logo out of your profile photo and replace it with a photo of you. Remove the mystery from your website by writing with personality and adding natural photos of yourself.
Start sharing YOU with your people.
That is what will turn silent members of your audience into engaged members of your community and loyal, trusting customers.