Creative Brand Chat with Liz White
TOPICS COVERED
Creating a sales page for your brand
How different elements of a sales page play into your overall brand
Staying consistent with your messaging
Having a business that offers a solution to a problem
Five steps to create a sales page
QUOTES FROM LIZ
"The overall idea of a sales page is to remove the mystery of what you're selling and guide people from curiosity to conversion."
"Brand your offer in a way that aligns with your current business branding."
"The best social media platform for you is the one that you can be consistent with."
QUOTES FROM DEVAN
"No matter what you're doing — I don't care if it's your tagline or the name of your product or service — go clear over catchy every single time."
"Too often people want to jump the gun and go to design when they don't even have a clear understanding of their offering and what they're putting out there."
"If your business, or the thing your offering, is not solving a problem, that's a sign that maybe something needs to change."
RESOURCES MENTIONED
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ABOUT LIZ WHITE
Liz White is the owner, designer, and creative strategist behind Linea Mae. She’s a design partner for online business owners, focusing on all things sales pages and designing your offer to sell. Liz’s unique approach to design partnerships makes sure you are at the core of the process and that the end result perfectly compliments your business. At the end of the day, every business owner wants the same thing... to make more sales and book out their services! Liz makes sure that your offer is designed to impress (and up-levels your biz) so that you can make sales and drive leads like never before.